The PEFC label part of ALDI SOUTH’s awareness campaign
The meaning behind seven of the most recognized sustainability labels, including the PEFC label, was the focus of ALDI SOUTH’s “in the footsteps of the 7 seals” campaign. ALDI SOUTH is a leading German retailer with almost 5,300 stores globally.
With its ‘Seven seals’ campaign, ALDI SOUTH presented its customers in Germany with seven important sustainability seals from the ALDI SOUTH product range in an extensive information campaign for the first time.
“Many of the everyday products in the food trade are marked with a sustainability label,” said Ralf-Thomas Reichrath, Deputy General Manager in the Central Purchasing (field quality control) at ALDI SOUTH in Germany.
“However, while organic or fair trade labels are recognized quickly, there are still uncertainties surrounding the meaning of many other labels. We want to change this with our 7 seals campaign,” Reichrath explained.