Wisconsin Brands Johnsonville, Leinenkugel’s Link Up For Beer Brats (mediapost.com)

Two Midwest summer mainstays joined forces on a new product bringing together two flavors long associated with each other.

Wisconsin brand beer Leninenkugel’s and sausage company Johnsonville partnered on the Summer Shandy Beer Brat, a grilling sausage infused with the flavor of Leinenkugel’s Summer Shandy (a shandy is a style of beer mixed with lemonade). The beer brats will be available for sale through late July at participating retailers across 19 states in the Midwest, Pacific Northwest, and Southeast. Johnsonville is also making it available for sale to consumers outside these regions through its website, while supplies last.

It’s a partnership with an air of inevitability, bringing together two brands often served alongside each other.

“Some things just belong together, and beer and bratwurst are no exceptions,” said Johnsonville Owner and Chairwoman Shelly Stayer in a release, calling the collaboration “a match made in Wisconsin.”
more at: https://www.mediapost.com/publications/article/395175/wisconsin-brands-johnsonville-leinenkugels-link.html

Related Posts

2020 Reader Favorites (jschmid.com)

What a year! 2020 has been rough on a lot of people, and a huge catalyst for change. It’s changed where and how we work, how we talk to our customers, and especially the way customers shop and interact with brands as distance shopping has become critical. We wanted to take a minute to share the posts that our blog readers have visited the most in the past year. While not every article here was written in last year, their popularity proves that they are more timely and relevant than ever – even in the changing consumer landscape. see more at: https://www.jschmid.com/2020-reader-favorites/

Catalog Critique: Throwback Edition (jschmid.com)

Just like brands, marketing evolves over the years. Fonts come in and out of style, headline treatments change, colorways in product and design evolve – but the best examples of both pay homage to where they came from, and aren’t afraid to return to it now and again. I recently stumbled across a catalog from 1986 that sent me down fast fashion memory lane, to revisit khaki-toned safari jackets and clothing stitched for adventure. Whether it’s in a mall, a stand-alone store, or online, the Banana Republic we know today looks a bit different than it did in the 1980’s, but the vestiges of the explorer style it started with still remain. Let’s revisit this catalog to see some surprising differences, unexpected similarities, and an illustration (quite literally) of how Banana Republic used to tell its story. We’ll examine the practical elements of their book and their brand, looking back at where they’ve been, and ahead, to what they can apply in the future. see much more at: https://www.jschmid.com/blog/catalog-critique-throwback-edition-banana-republic/

Campaign Coordination and Execution (jschmid.com)

Crafting memorable creative that will compel and delight an audience is likely the most challenging task in the campaign process. Without a creative, brand-right theme, the campaign won’t get traction and meet objectives. That said, coordinating and executing the big idea is just as important. If the campaign isn’t organized and executed well the investment will be wasted. Here are the five essential steps for getting a marketing campaign off the ground: 1. Get the channel leaders on board 2. Budgeting 3. Metrics 4. Coordinated launch 5. Assign a wrangler
Back To Top
×Close search
Search