Winning Black Friday: How to Stand Out in the Wild West of Discounts

Black Friday is one of the most competitive times of the year for retailers, with every brand vying for a share of the consumer’s attention and wallet. For CMOs, the pressure to make this Black Friday the best one yet is always top-of-mind. While it’s easy to get swept up in the frenzy of discounts and promotions, the key to a successful Black Friday lies in strategic differentiation and understanding what truly matters to your customers.

Here are some expert insights on how to navigate the season effectively and set your brand apart.

  1. Focus on Your Value Proposition, Not Just Discounts – In the lead-up to Black Friday, many brands fall into the trap of thinking that bigger discounts automatically lead to better results. But in reality, it’s the value proposition that sets your brand apart, not just the lowest price tag.
  2. Timing Is Everything: Be Strategic About Your Promotions – One often overlooked aspect of Black Friday planning is the timing of your promotions. This year, timing could be even more critical with events like elections or other significant happenings that can distract consumers from shopping.
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