Who Should Use Every Door Direct Mail (EDDM) in 2024? (piworld.com)

Anyone working in or around the magazine industry knows one thing for certain: Everyone’s got an opinion. Prognostications on the print magazine industry range from doom and gloom to nothing but sunshine and moonbeams. If you’re in the business of print magazines, like we are, you don’t have the luxury of choosing one position or the other. Common business sense requires us to critically examine what’s really going on. Is the print magazine industry in danger of collapse? Let’s take a closer look. Roy Stevenson is a travel magazine writer and industry coach, so he’s deeply in touch with the realities of his market niche. “These naysayers will tell anyone within earshot that the Internet has completely overtaken the print industry,” Stevenson writes on his travel writing site PitchTravelWrite. “One prominent travel blogger even predicted that by the year 2020 print magazines would cease to exist! Naturally, as a print media freelance writer I feel more than a little concern when I hear these gloomy predictions,” he continues. Click Read More below for more of the story.

Total Company net sales for the three months ended October 31, 2022, increased 3.9% over the same period last year to a record $1.18 billion. Total Retail segment net sales increased 2%, with comparable Retail segment net sales increasing 4%, partially offset by a 2% negative impact of foreign currency translation. The increase in Retail segment comparable net sales was driven by mid-single-digit positive digital channel sales and low single-digit positive retail store sales. By brand, comparable Retail segment net sales increased 13% at the Anthropologie Group and 8% at the Free People Group and decreased 9% at Urban Outfitters. Wholesale segment net sales decreased 3%, driven by a 4% decrease in Free People Group wholesale sales, partially offset by a 6% increase in Urban Outfitters wholesale sales. Nuuly segment net sales increased by $22.6 million driven by a 185% increase in our subscribers during the quarter versus the prior year’s comparable quarter. For the nine months ended October 31, 2022, total Company net sales increased 6.0% compared to the same period last year. Total Retail segment net sales increased 5%, with comparable Retail segment net sales also increasing 5%.

InnerWorkings Inc., the leading global marketing execution firm, announced a new long-term alliance with global lodging company Choice Hotels International. Under a multi-year agreement, InnerWorkings will deploy an integrated solution across a broad scope of marketing channels for Choice Hotels, including direct mail, branded merchandise, signage, and other marketing collateral. InnerWorkings will also implement a custom eCommerce and fulfillment platform, delivering a comprehensive marketing supply chain solution to support Choice's extensive brand portfolio. Click Read More below for more of the story.