Who Should Use Every Door Direct Mail (EDDM) in 2024? (piworld.com)

EDDM (every door direct mail) has gained popularity. EDDM as defined by the USPS is designed to help you reach every home, every address, every time. You can map out a target area, use demographic data (e.g. age, household income, and size) to select a delivery route, choose a mailing drop-off date, and pay online — all from your computer.

You can create your mailings up to 30 days before you plan to mail them. Simply enter an address, ZIP code, or city and state for your target area to get started. Sounds great right? So how do you know if EDDM is right for you?
read more at: https://www.piworld.com/post/who-should-use-every-door-direct-mail-in-2024/

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To All With Interests in The Mail:

ACMA Postal Committee Chairwoman Deborah Damore from printer LSC Communications posted this blog today, which we urge you to follow up on. In brief, in late May the Postal Regulatory Commission (PRC) urged all mail stakeholders to submit comments concerning the impact of the size and timing of the August 2021 postage rate increase, which was allowed since the PRC's November 2020 ruling allowing for greater pricing flexibility for the USPS. The deadline for submissions is July 31, 2022. The ACMA urges you to review the full blog and PRC letter and is happy to assist in your efforts. Simply email staff@catalogmailers.org for assistance. read the blog post at: https://blog.lsccom.com/call-to-action-for-all-mailers?utm_medium=email&_hsmi=219401895&_hsenc=p2ANqtz-_84hROQTOX2kQ-NX0e3benhIjt9cL1J3HVnNzlU4lI7pXjwTMJVEysNyZn-TTX5kMfjJJDX4tDGnR6pMmUV_mfqHWKBA&utm_content=219401895&utm_source=hs_email . read the PRC statement at: https://www.prc.gov/sites/default/files/Stakeholder%20input%20for%20appropriations%20act%20study.pdf

Savvas CEO Bethlam Forsa Selected for Membership in Newsweek Expert Forum, Community of Cross-Industry Executives, Experts, and Thought Leaders

Savvas Learning Company is pleased to announce that CEO Bethlam Forsa has been selected for membership in the Newsweek Expert Forum, an invitation-only community for pioneering thinkers and cross-industry business leaders. As a member, Forsa will regularly contribute original articles for Newsweek.com on a diverse range of topics impacting the world of education. “I am excited by the many opportunities the Newsweek Expert Forum will provide to share my perspectives on the most pressing challenges, emerging trends and urgent issues facing education today,” said Forsa. “I look forward to fostering conversations about how to address those challenges, support educators, students and families, and build better, more engaging and impactful education solutions in the future.”

Today Media Acquires Suburban Maryland Titles (mediapost.com)

Today Media, a publisher of regional lifestyle magazines, business publications and websites in several East Coast markets, has acquired Bethesda magazine and the news site MoCo360 from Z-Pop Media, the company announced on Friday. Terms were not disclosed. Bethesda and MoCo360, which cover Montgomery County in suburban Maryland, are “a great fit” for Today Media, says Rob Martinelli, CEO of Today Media. Based in Wilmington, Delaware, Today Media publishes in four East Coast markets, including New York's Westchester County and the Hudson Valley, Delaware and suburban Philadelphia.
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