As we approach a new year, these are the questions marketers should be asking. The world has been flipped upside-down and it’s critical that you question everything. Join the FWD forum as three industry partners provide answers, case-studies and a clear blueprint as you begin creating your own way FWD. Who should attend? Anyone involved with print, data & analytics and digital marketing are guaranteed to take away actionable items. Don’t miss this opportunity to create sustainable growth!
register at: https://zoom.us/webinar/register/WN_c0Y_HYBLQ-q5zDvRTo88Lg?utm_medium=email&_hsmi=105454497&_hsenc=p2ANqtz-_sDUdrHspRB07QZuR_U74e8gCtoUmzrWVQ8TXh31iVIuS303LG6r4sQPXOmj5zQUYRNBfAPtZfPUL4MxDSi_W6xazrqEHSpCNPsZipXP5eHF1Kn84&utm_content=105454497&utm_source=hs_email
Related Posts
The U.S. advertising marketplace fell 4.6% in September vs. the same month a year ago, marking the fourth consecutive monthly decline, and suggesting the beginning of a new U.S. ad recession. While the June-September 2022 declines compare with healthy gains for the same months a year ago, the 2021 boom was also the beginning of downward trend (see chart above). The new monthly data comes as major agency holding company forecast units have been reaffirming double-digit growth expectations for calendar year 2022 and mid-single-digit gains for 2023, at least at this point.
We’ve all seen people go crazy for tiny houses. There’s a reason for that: smaller means simpler, quicker to build, easier on the budget. Well, the same concept works for campaigns. It’s possible to build a small, agile campaign that reaches a portion of your audience and prospects too, with a friendlier bottom line. However, as with tiny houses, you still need a strategy, skill and planning to build it. Even if it is pocket-sized. It’s also useful for testing creative messages and visuals to gauge response before a big rollout. So what are the essential parts of a campaign, and how can you scale budget? Let’s take a look. Click Read More below
“Lift Off” is the new Sappi publication that explores and explains how pairing print with digital can be a potent formula for transforming marketing results. After all, there’s a reason why nine out of ten people remember a brand after receiving its advertising in their letterboxes. And why campaigns that use magazines deliver a 161% improvement in customer acquisition. And why, for that matter, targeted printed catalogue distribution during peak periods can generate ROI of between 300% and 900%. And there’s no reason why the strategic marketing implications of facts like these shouldn’t be brought home to more brands, advertisers and consumer companies.