As we approach a new year, these are the questions marketers should be asking. The world has been flipped upside-down and it’s critical that you question everything. Join the FWD forum as three industry partners provide answers, case-studies and a clear blueprint as you begin creating your own way FWD. Who should attend? Anyone involved with print, data & analytics and digital marketing are guaranteed to take away actionable items. Don’t miss this opportunity to create sustainable growth!
register at: https://zoom.us/webinar/register/WN_c0Y_HYBLQ-q5zDvRTo88Lg?utm_medium=email&_hsmi=105454497&_hsenc=p2ANqtz-_sDUdrHspRB07QZuR_U74e8gCtoUmzrWVQ8TXh31iVIuS303LG6r4sQPXOmj5zQUYRNBfAPtZfPUL4MxDSi_W6xazrqEHSpCNPsZipXP5eHF1Kn84&utm_content=105454497&utm_source=hs_email
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A study released today by R.R. Donnelley Sons & Company (RRD) revealed that marketers' preference for channels with proven return on investment more than doubled over the past year (38% compared to 15%). The Modern Marketers Report found that economic uncertainty, increasing privacy concerns, and consumer fatigue toward marketers’ digital strategies are driving the resurgence of “tried and true” marketing channels. In addition, managing vendors was reported as a more common top organizational challenge this year than it was in 2022 (23% compared to 7%). The Modern Marketers Report, the company’s fourth annual marketing industry report, compares 1,000+ US consumers’ purchasing behaviors and preferences and attitudes toward brands’ marketing tactics with how 500+ U.S.-based marketing professionals are planning, executing, and adjusting their strategies. “During the holiday shopping season, consumers are thinking twice before they open their wallets or provide their personal information to receive deals,” said Al duPont, Chief Commercial Officer at RRD. “Results from our latest report show that marketers pairing their most reliable channels with positioning that blends convenience and savings stand the best chance for fostering customer loyalty in an increasingly competitive market.”
Google has officially begun to phase out third-party cookies by implementing a default browser feature called Tracking Protection. When activated, it will cut off a website’s access to third-party cookies. The browser feature began rolling out randomly to 1% of Chrome users globally today, marking the year’s first notable step toward privacy for consumers and third-party cookie deprecation for the industry. Marketers will adapt. “While it’s an adjustment for everyone, it’s actually a valuable move,” said Anthony Yell, Razorfish chief creative officer. “It might take some adjustment to communicate as effectively in a world with cookies, a world without cookies is a wonderful thing.”
Campaigns, Innovations, Performance, Marketing Integrations & Advocacy: Join J.Schmid President, Brent Niemuth, as he shares a client case study of a highly creative and effective direct mail campaign that showcases the magic of print, during the upcoming BRAND United webinar on March 28th. Sign up at: https://lndnm.napco.com/20220328_BRU_WBNR_ELITE_6263_LP.html?partnerref=004