What Will Catalog Marketing Look Like in a Post-COVID-19 World? (mytotalretail.com)

The coronavirus has been a life-changing event. We’ve never experienced anything like this before. Baby Boomers were young when polio was nearly eradicated with the Salk vaccine in 1955. At that time, very little was known about polio, which paralyzed and often killed young children. Science has greatly advanced since then. Even so, until we have a proven vaccine, the spread of COVID-19 will continue and the so called “new normal” will evolve and become even more of a reality with every day that passes.

COVID-19 has brought about changes in ways we never imagined. Changes in the way we shop, how we work from home, homeschool our children, entertain ourselves, and so much more. What we wouldn’t have imagined prior to the coronavirus is becoming the new normal today. Some of the changes we’ve made will revert back to the old way of doing things once the virus passes. Many of the changes will remain at least for an extended period of time.

Many consumer catalog and online businesses have seen a significant increase in response to the way people shop during the coronavirus — i.e., “The COVID factor.” The increase varies by product category. Those companies selling food and gifts, for example, have been challenged to keep up with the demand. Some of the order/revenue increase is coming from prospects. However, much of the increase that consumer goods companies are experiencing is coming from their own buyer or housefile. We’ve seen an increase in the rate of response and revenue per catalog from various buyer files.
the rest of the story at: https://www.mytotalretail.com/post/what-will-catalog-marketing-look-like-in-a-post-covid-19-world/

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