Wetherspoon shuts its social media accounts

Pub chain JD Wetherspoon has decided to quit it’s micro-blogging site, alongside Instagram, Facebook and Twitter with immediate effect.

The company closed down its Twitter and Facebook accounts, which had 44,000 and 100,000 followers, respectively, as well as its Instagram feed, for all of its 900 pubs and head office. It added that recent concerns regarding the misuse of personal data, following the Facebook scandal, and the addictive nature of social media had influenced its decision.

Tim Martin, Chairman of the pub chain told the BBC he believes that this action will not affect the business. In fact, after much consultation, more than 90% of the pub managers felt that using social media was not helping the business and the idea of social media as an essential tool to advertising was simply untrue.

The chairman reassured fans that the absence on social media is to be compensated through a different medium. One that is trusted and can be controlled. All updates and key messages will appear through the JD Wetherspoons news magazine, website and the press and customers can also get in touch by speaking with the manager at their local pub.

Wetherspoon has been at the centre of social media controversy in the past when a parody Twitter account tweeted that the pub chain’s staff would not be able to wear poppies on Remembrance Day while at work. The fake tweet prompted widespread anger online and calls from customers to boycott the chain’s outlets.

Wetherspoon isn’t the only company to remove itself from a social media platform. Elon Musk also removed Tesla and SpaceX pages from Facebook.

These actions tally with a recent Two Sides survey which was conducted in 2017, internationally. Out of all UK respondents, 76% agree that Fake News is a worrying trend, while just 16% trust the news stories they read on social media. Moreover, 71% of UK consumers are increasingly concerned that their personal information held electronically is at risk of being hacked, stolen, lost or damaged. Change in attitude toward social media is certainly evident and it seems that companies are compensating for trust and security through traditional media.
http://www.twosides.info/UK/Wetherspoon-shuts-its-social-media-accounts

Related Posts

Grainger Reports Results for the First Quarter 2023

First Quarter Highlights - *Delivered sales of $4.1 billion, up 12.2%, or 14.5% on a daily, constant currency basis *Generated operating earnings of $680 million, up 27.4%, with operating margin of 16.6%, up 200 basis points *Achieved diluted EPS of $9.61, an increase of 36.0% *Produced $454 million in operating cash flow and returned $229 million to Grainger shareholders through dividends and share repurchases

Nordstrom Reports Third Quarter 2022 Earnings

Nordstrom, Inc. reported a third quarter net loss of $20 million for the quarter ended October 29, 2022. For the third quarter, net sales decreased 2.9 percent versus the same period in fiscal 2021 and gross merchandise value decreased 2.5 percent. Anniversary Sale timing, with one week shifting from the third quarter to the second quarter, had a negative impact of approximately 200 basis points on net sales compared with 2021. During the quarter, Nordstrom banner net sales decreased 3.4 percent, which included a negative impact of approximately 300 basis points from Anniversary Sale timing, and GMV decreased 2.9 percent. Net sales for Nordstrom Rack decreased 1.9 percent.

Macy’s Launches First Small-Format Stores in Northeast and Western Region

Macy's announced the locations of four new small-format stores scheduled to open in fall 2023. These openings mark the first expansion of its small-format locations into the Northeast and Western regions of the United States, with openings in Boston, Las Vegas and San Diego. With small store opening momentum growing in the Midwest, the expansion also sees its third location in the region with the recent opening in Highland, Indiana. The eight previous locations continue to be known as Market by Macy's, whereas the upcoming small-format stores will bear just the iconic Macy's nameplate. Macy’s small format stores are designed to deliver a seamless experience with well-known market brands, Macy’s private brands, convenient services, local events and the latest trends, all within an easy-to-shop environment.
Back To Top
×Close search
Search