European Paper Packaging Alliance (EPPA) to focus on ensuring better regulation based on evidence and an environment favorable to innovation, following the appointment of new President, Eric Le Lay
Eric Le Lay, President of Huhtamaki’s Fiber Foodservice Europe-Asia-Oceania business, has been appointed President of the European Paper Packaging Alliance (EPPA) as of March 24, 2021. Representing Europe’s leading manufacturers of paper and fiber-based food and foodservice packaging, EPPA promotes food safety, circular solutions, and lower carbon emissions. The European paper and board packaging sector directly employs around than 50,000 people and supports the foodservice market, with an estimated turnover of EUR 70 billion, employing 1.6 million people and supplying 160 million consumers across the EU. Commenting on EPPA’s priorities for 2021, Eric Le Lay indicated that he will be focusing on better regulation and evidence-based policy making during his presidency. This to ensure that the legislation which affects paper-based packaging and the EU’s Green Deal ambitions is delivered based on sound evidence and better regulation principles and with a view to fostering environmentally viable solutions through innovation. “EPPA members are committed to reducing the environmental footprint of food and foodservice packaging without compromising food safety and human health protection. We will continue to build partnerships with organizations who share our focus on developing and delivering innovative and practical solutions to increase recycling and to reduce carbon emissions. EPPA, whose members represent both suppliers of renewable and sustainably produced raw materials and manufacturers of food service packaging, is committed to helping food retailers and hospitality businesses deliver the best consumer experience sustainably,” says Eric Le Lay, the newly appointed President of EPPA.