WestRock Receives Top Design of the Times Award for Disney Rogue One Display

WestRock (NYSE:WRK), a leading solutions provider in the merchandising and display marketplace, was recognized at the Path to Purchase Design of the Times Awards for in-store activation excellence. The company won 18 awards—the most of any entrant—including the “Best of the Times Award,” given to the top display of the year.

The Design of the Times competition celebrates in-store displays and digital activations, and recognizes their role in any successful shopper marketing initiative. The competition is sponsored by the Path to Purchase Institute, a global member community that champions shopper-centric thinking and practice that help define the ongoing evolution of consumer marketing and the overall shopping experience.

“At WestRock, we know that packaging and merchandising play an important role in the shopper’s path to purchase,” said Pete Durette, president of Enterprise Solutions & Strategy for WestRock.  “We’re proud of the recognition these awards represent.  They are a testament to our commitment to combining our unparalleled industry insights with design and innovation capabilities to create solutions that drive real value for our customers.”

WestRock earned the “Best of the Times Award” – the competition’s top award – for its Disney – Walmart WOW Rogue One Display.  This Walmart-exclusive display, with Star Wars Rogue One home entertainment product, provided a retailtainment experience for photo opportunities with life-sized Star Wars characters.

In addition to the “Best of the Times Award,” WestRock earned one platinum, three gold, four silver, and nine bronze awards for a range of displays.

more at:  http://ir.westrock.com/press-releases/press-release-details/2017/WestRock-Receives-Top-Design-of-the-Times-Award-for-Disney-Rogue-One-Display/default.aspx

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