Walmart and Meredith Corporation Partner To Help Families Answer the Universal Question: ‘What’s for Dinner?’

Walmart Inc. (NYSE: WMT), the No. 1 U.S. retailer and world’s largest grocer, today announced a cross-platform partnership with Meredith Corporation (NYSE: MDP), the leading multi-platform media company reaching nearly 95% of women in the U.S., to help millions of busy families plan and prepare meals faster and more easily through AI-powered meal planning, shoppable recipes, visual search, chatbots, and more. The partnership pairs Meredith’s expertise in food content, hyper-local consumer insights and proprietary technology platform with Walmart’s wide customer reach, omnichannel presence, deep product assortment, convenient shopping experience and delivery options. This is the latest strategic addition to Walmart’s thriving grocery eCommerce business.

Consumers are craving food and recipe ideas and want cooking inspiration. In fact, Meredith predicts that views of “Meal Plans”-related articles and plans will be up 30% across its sites in 2021 versus last year.

Through these new shoppable ad experiences, customers can meal plan and add recipe ingredients directly to their Walmart online grocery cart for convenient pickup or delivery. The innovative combination of inspiring content and commerce takes the guesswork out of meal planning for busy families, making it easier and faster to discover, plan, prepare and enjoy delicious meals together.
more at source: https://corporate.walmart.com/newsroom/2021/09/08/walmart-and-meredith-corporation-partner-to-help-families-answer-the-universal-question-whats-for-dinner

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