Waddington Europe Starts to Localize ‘Closed Loop’ Packaging in Ireland

Leading European thermoforming packaging specialist Waddington® Europe, a division of Novolex®, has teamed up with Shabra, Ireland’s leading recycler and reprocessor of post-consumer waste (PCW), to purchase food-grade recycled PET (rPET) sourced from bottles, pots, tubs and trays to manufacture new rPET food packaging products at its Arklow production site.

Not only does the agreement help to further secure Waddington Europe’s long-term source of rPET, but it also enables the company to expand its line of Eco Blend® products made with post-consumer recycled content sourced domestically in Ireland back into the Irish market.

“Collectively, we hope these new agreements will advance our stake in localized plastics circularity in the Irish market,” said Eduardo Gomes, Managing Director of Waddington Europe. “We need to start moving to a more holistic and long-term view when it comes to the lifecycle and environmental impact of food-grade packaging. It’s just as important to consider the carbon footprint at its start of life as the environmental impact at the end of its life.”

Shabra has recently invested heavily in new sorting lines and a reprocessing facility, which provides intensively washed rPET flake for use directly into the thermoforming and packaging sector.
more at source: https://novolex.com/news/waddington-europe-starts-to-localize-closed-loop-packaging-in-ireland/