Renewable strength from the north – Why northern wood fiber makes for exceptional packaging
If you ask consumers, fiber-based cartons are the go-to material for food packaging. For the quality and sustainability of the packaging material, where the fiber comes from also matters. Here’s a look at the key benefits of using northern wood fiber as the raw material for consumer packaging. Did you know that 73% of consumers prefer fiber-based cartons over plastics in food packaging? This indicates the growing preference consumers have for more conscious packaging choices. This shift is driving consumer brands to adopt more sustainable packaging materials, such as renewable carton board made of wood fiber. To ensure high quality and sustainability of packaging materials, it’s key to know where the fiber comes from. Stora Enso is building new consumer board production capacity at its Oulu Mill in Northern Finland, where the availability of high-quality northern wood fiber plays a key role in production.