‘W Magazine’ To Increase Newsstand Price, Decrease Frequency

More details have emerged regarding the future of W magazine, a month after parent company Condé Nast announced it would reduce the frequency of the fashion magazine and a number of the company’s other print titles.

WWD is now reporting that W magazine is dropping from the 10 issues printed this year to eight “volumes” in 2018, as well as increasing its newsstand price to $9.99 an issue, up from $7.99.

It is all part of the magazine’s effort to produce collectible, special issues.

“If we believe in magazines, we have to change and adapt to the new world. In the new world, magazines have to be a beautiful product that you want to collect. If we call a magazine a luxury product, it should look like a luxury product,” W editor-in-chief Stefano Tonchi told WWD.
more at:  https://www.mediapost.com/publications/article/310972/w-magazine-to-increase-newsstand-price-decrease.html

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