UPM Raflatac launches the world’s first certified label material to fight ocean bound plastic pollution
UPM Raflatac is the first company in the world to invest in Ocean Bound Plastics (OBP) waste as label raw material in their new Ocean Action labels. The Ocean Action labels are made from ocean bound plastic using mass balance approach. Ocean bound plastic is abandoned plastic waste recovered from areas up to 50km inland from waterways, defined as “at risk of ending up in the ocean” by OBPCert. The new innovative label material is made possible by close collaboration with multiple partners in the product’s value chain. ”The new innovative Ocean Action label material is the latest step in our beyond fossils journey. It does not only help prevent the plastic waste from ending up in the oceans but also offers brand owners the possibility to meet their recycled content targets for packaging. The Ocean Action label material is an easy-to-use drop-in solution created especially for food and cosmetics end-uses as it has exactly the same performance as the current fossil-based labels,” says Eliisa Laurikainen, Business Development Manager from UPM Raflatac.