Utilize USPS discounts & save big money (specialtyprintcomm.com)

At PRINTING United Expo this week, Ashley Roberts, managing editor at PRINTING United Alliance, ran an informative panel session taking a closer look at driving direct mail results using embellishments. She was joined by Tim Armstrong, the founder of Flowcode; Scott Evans, president and CEO of Kenmore Envelope; and Chris Matthews, account manager for Scentisphere. In general, the panel agreed that if there is one thing attendees can take away from the session, it’s that direct mail is a powerful way to connect to individual consumers, forging connections that an online presence alone simply can’t match. But to take direct mail even further and drive response rates up to 30% or more, embellishments are the way to go. Evans noted that “the big trends we’re seeing right now are that embellishments are real, and the drive real response.

The American Society of Tropical Medicine and Hygiene (ASTMH) has chosen to streamline and optimize the journal production workflow for its flagship publication, The American Journal of Tropical Medicine and Hygiene (AJTMH), by partnering with Sheridan to handle all of its production and online hosting services. Sheridan’s unique offering integrates the production and online hosting stages, eliminating the traditional hand-off between the composition vendor and a third party online hosting platform to further accelerate the publishing process. The comprehensive 5-year agreement, starting in 2021, includes copyediting, composition, author billing, online hosting, printing, subscriber services, reprints, and content sales. With all services consolidated under one company, with one contract, and one relationship, ASTMH is joining a growing number of association and society publishers who are simplifying supplier management, extricating themselves from coordinating multiple vendors, eliminating the delays associated with vendor hand-offs, and containing costs with Sheridan.

Ennis, Inc. announced its acquisition of certain assets including customer lists and intellectual property of Gulf Business Forms, in San Marcos, TX. Gulf Business Forms is a trade printer specializing in custom-printed documents including business forms, laser cut sheets, brochures, pamphlets, in-line glue booklets, and variable short-run solutions. Keith Walters, Chairman, President & CEO of the Company stated, “Gulf has been a strong competitor and leading brand throughout the country with customers spanning from California in the southwest to Massachusetts in the northeast. We are excited about adding the Gulf brand and their customers to the Ennis family.” Gulf Business Forms has been serving distributors from its operations in Texas for more than 50 years since its founding in 1968.