REI Co-op expands used gear business with member gear trade-in program and pilot of standalone used gear pop-up stores
REI Co-op announced the expansion of its recommerce business by piloting two used-gear pop-up stores and its trade-in program, giving members more ways to buy and share gently used outdoor gear and apparel and keeping high-quality products rotating through the co-op community at more accessible price points. During a time when more people are turning to the outdoors and discovering new, socially distant, activities, REI continues to be a resource for gear and inspiration. To expand gently used gear to more members across the country, the co-op launched its online recommerce business in 2018, supplementing its members-only Garage Sale events in REI stores across the nation. Today, despite a challenging retail environment, the online business alone is up nearly 100 percent compared to last year, in part due to demand from millennial customers who prioritize renting or purchasing used over buying new gear.