Gannett Files Federal Lawsuit Against Google
Gannett Co., Inc. the largest publisher in the United States including USA TODAY and over 200 local publications, filed a federal lawsuit in U.S. District Court for the Southern District of New York against Google for monopolization of advertising technology markets and deceptive commercial practices. The lawsuit seeks to restore competition in the digital advertising marketplace and end Google’s monopoly, which will encourage investment in newsrooms and news content throughout the country. As more Americans read the news online, publishers depend on digital advertising revenue to provide timely, cutting-edge reporting and content that communities across the country rely on. Google’s practices have depressed revenue and impacted local newsrooms adversely by monopolizing the markets for important software and technology products that publishers and advertisers use to buy and sell ad space. Google controls 90% of the market for “publisher ad servers,” which publishers use to offer ad space for sale. Google also controls over 60% of the market for “ad exchanges,” which run auctions among advertisers bidding for ad space on publishers’ websites. Google controls the largest source of advertisers bidding on exchanges. For Gannett, 60% of all buyers come through Google. The result is Google unfairly controlling selling, buying, and the exchange that matches sellers and buyers – and manipulating all aspects of online advertising transactions.