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Bonnier Corp. has signed a licensing agreement for its iconic brand Popular Science with Celestron Acquisition LLC, it was announced by Elise Contarsy, Senior Vice President of Bonnier Consumer Products. Founded in 1960, Celestron offers the largest selection of consumer optical products in the world and is the global leader in telescope manufacturing. An industry leader for more than 60 years, Celestron will produce an extensive line of Popular Science products that will include telescopes, microscopes, sport optics and accessories. The deal was brokered by Evolution USA LLC, the licensing and brand management agency that represents the Popular Science brand worldwide.

Hearst Magazines announced the launch of Premium Print, a strategic initiative that includes a multimillion-dollar investment across its portfolio of more than 25 brands to further strengthen its position in the marketplace and enhance the quality of its print products. The announcement was made by Hearst Magazines Acting President Debi Chirichella and Hearst Magazines Chief Content Officer Kate Lewis. “Our magazines are at the heart of our brands and our business, the foundation of our editorial mission and vision,” Chirichella said. “For the benefit of our audiences and our marketing partners, we’re focused on producing the highest quality print products and providing an outstanding content experience that is engaging on every level.” The additional investment will improve the product of several Hearst Magazines print properties through new, larger formats, higher-quality paper and improved editorial ratios.

After more than 100 years in business, MIDLAND has grown from a single Midwest location to one of the largest independent paper and packaging distributors in the United States. Headquartered in Wheeling, Illinois, MIDLAND provides value added solutions for the efficient distribution of printing and publication papers, packaging supplies and equipment, and facility supplies. Through experienced recommendations and intimate knowledge of these industries, the company helps clients find the best solution for their needs at the most competitive pricing in today’s ever-changing marketplace. MIDLAND focuses its attention on adding value to paper and packaging programs by using its strong mill relationships and expertise in paper, packaging, design, printing and mailing to help clients exceed their marketing and financial objectives. And when it comes to sustainability, MIDLAND’s commitment is evident in both principle and practice. “More and more, we see the current business climate driving our print and packaging customers to assess their impact on the planet,” says MIDLAND National President David Goldschmidt. “Companies turn to MIDLAND because they want a responsible supplier who conducts business ethically and can help them achieve their corporate sustainability goals.