Brands Get Reinvigorated By Print
A number of iconic magazines, catalogues and even local newspapers are reviving their print versions to reach their audiences in more relevant and exciting ways. Whether it’s global fashion titles, luxury retail catalogues or community-driven newspapers, people are rediscovering the power of print to make a deep connection with people. Elle Magazine - Four years after it was last printed, the global fashion media brand has made a return to print in Australia, following a resurgence in print magazine sales and associated advertising revenue. NME Magazine - After halting its print version five years ago in favour of an online-only approach, legendary music publication, the NME has returned to print. Neiman Marcus Catalogue - Following the news that Boden has admitted that reducing the scale of their catalogue contributed to a downturn in the company’s fortunes and that they would bring back the widely loved publication, a number of other retail brands are rethinking their attitude to catalogues. Local Newspapers - Print is also making a return at a local level, with publishers and readers rediscovering its ability to forge solid bonds with local communities and feature content that’s highly relevant to its readership.