USPS 2021 Mailing Promotions Calendar

The Postal Service is pleased to announce that the 2021 Mailing Promotions Calendar has also been approved.  As in prior years, promotions provide incentives and discounts to commercial mailers who use specific techniques and technologies in their mailings that can increase customer engagementand drive response rates. The techniques highlighted in the promotions include the use dynamic color, new print techniques, mobile technology, omnichannel experiences and the integration of emerging technologies.  The 2021 Promotions are as follows:

  • Tactile, Sensory & Integrative Mailpiece Engagement
  • Emerging and Advanced Technology
  • Mobile Shopping
  • Earned Value Reply Mail
  • Personalized Color Transpromo
  • Informed Delivery

The 2021 promotion calendar is posted on the PostalPro website at: https://postalpro.usps.com/promotions.  All promotion requirements and further information are expected to be posted by the end of next week.  Questions can be directed to the Mailing Services Program Office at mailingpromotions@usps.gov.

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