IWCO Direct Announces Historic Strategic Investment
IWCO Direct announced a new strategic plan that features the largest investment in the history of the 52-year-old company. The investment of approximately $50 million will accelerate IWCO Direct’s evolution as a leading strategic solutions partner, well-positioned to meet the current and future needs of performance marketers. “With this historic investment in IWCO Direct, we will quickly and significantly enhance the value we can bring to marketers in delivering response and business impact through our strategy, creative, data, and campaign execution,” stated John Ashe, CEO of IWCO Direct.