US ecommerce penetration nearly a quarter of all Q4 retail sales

As is typical in Q4, U.S. ecommerce sales — and total retail sales, for that matter — hit a quarterly high, according to Digital Commerce 360 analysis of U.S. Department of Commerce data.

U.S. ecommerce sales grew at more than 6x the rate of total sales. As such, Q4 2024 marks the seventh consecutive quarter that U.S. ecommerce sales growth was at least double the rate of total sales growth.

It also marks the 10th consecutive quarter that ecommerce growth outpaces total growth. Prior to that, Q2 2021 through Q2 2022 saw U.S. year-over-year total sales growth outpace ecommerce sales when COVID-19 pandemic restrictions loosened.
more at: https://www.digitalcommerce360.com/article/quarterly-online-sales/

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