MIDLAND Launches Carbon Balanced Paper in North America to help Organizations Reduce the Carbon Impact of their Paper and Print Communications
Since 2008, the Carbon Balanced Paper initiative has been responsible for balancing 190,000 tons of CO2 and preserving high conservation value land. MIDLAND is now offering Carbon Balanced Paper in North America, administered by the Sustainable Paper Group, and in partnership with the World Land Trust (WLT), an international conservation charity. This is a well-established and successful program in Europe with over 3,000 organizations taking positive action by choosing carbon balanced paper to preserve the most critically endangered places on earth, acre by acre. The launch in North America will help organizations reduce the carbon footprint of their printed media and meet their commitments toward carbon reduction by addressing the unavoidable carbon emissions from the paper manufacturing process. At the same time, choosing Carbon Balanced Paper allows organizations to simply and effectively differentiate themselves as market leaders in environmental responsibility. “MIDLAND is excited to announce the first major Carbon Balanced Paper initiative in North America. Many of our customers have stated objectives to reduce their net carbon impact, and Carbon Balanced Paper is an effective and credible tool to help them achieve these important sustainability goals.”, states David Goldschmidt, President of Midland’s National division.