BillerudKorsnäs presents new strategy
“BillerudKorsnäs has an incredible opportunity at the sweet spot of trends supporting a growing demand for our renewable, high-quality products made of primary fibres. We have developed a strategic direction around how to reach a profitable and sustainable revenue growth to 2030,” comments Christoph Michalski, President and CEO. BillerudKorsnäs’ new strategy focuses on attractive markets with good growth opportunities and product segments where the company has a strong ability to compete. • Whilst Europe will remain the main market, new business opportunities will be explored, specifically for paperboard in the Americas. • To maximise the organic growth opportunity operational efficiency will be critical. Therefore, the annual investments in mill maintenance and development are expected to reach SEK 1.5-1.7 billion until 2025. • Possibilities to increase production capacity at the group’s existing facilities or via acquisitions will be evaluated. • Transformation towards a professional sourcing organisation for wood supply is an integral part of the strategy with the aim to build long term partnerships to secure a competitive fibre availability. • Additional structural savings under the current cost and efficiency programme is estimated to amount to SEK 130 million during 2022.