UPM Raflatac RAFNXT+ is the world’s first CarbonNeutral® certified label material

Global consumer brands are facing increasing pressure from governments and consumers to improve their sustainability. Reducing the footprint of packaging and labelling is one critical area where sustainability can be improved. Compensating for today’s unavoidable emissions, UPM Raflatac has announced that RAFNXT+ is the world’s first CarbonNeutral® certified label material.

The publishing of the climate report by the IPCC in August 2021, and the global agreements made at the COP26 climate summit in Glasgow in November 2021, have provided increasingly clear evidence that the climate crisis is now becoming an ever more critical global issue, and that determined action must be taken immediately.

At UPM Raflatac, the company understands that reducing the footprint of products and packaging means using less raw materials, increasing the use of renewable and recycled materials, as well as making it easier to recycle products.

In addition, as part of global efforts to have a positive impact on climate change, numerous global consumer brands, facing increasing pressure to improve their sustainability from both governments and consumers, are stepping up their search for proven real-world solutions that will help them to reduce their environmental impact. To that end, these brands have incorporated comprehensive sustainability initiatives into their company strategies and have committed to attaining strict future climate benchmarks.

Sustainable packaging and carbon neutral labelling, clearly explaining both the packaging and the labelling’s sustainable components, are increasingly seen as an important step to encourage consumers to purchase more sustainable products.

To help their many customers take positive climate action, in 2019, UPM Raflatac announced that RAFNXT+ was the world’s first label material verified by the Carbon Trust to reduce its carbon footprint and help mitigate climate change. Now, the company has taken a step further and has introduced its RAFNXT+, the world’s first CarbonNeutral® label material certified as a CarbonNeutral® product by Natural Capital Partners.
more at: https://www.upm.com/articles/raflatac/22/upm-raflatac-rafnxt-is-the-worlds-first-carbonneutral-certified-label-material/

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