UPM Raflatac launches new collection of responsibly sourced label materials for wine, spirits, and beverage

UPM Raflatac is pleased to announce the launch of its new collection of wine, spirits and beverage label materials – Rêverie 3 – that embraces circularity by using recycled fibers in aesthetically attractive labels. The new collection demonstrates, via unique collaborations with five leading Spanish designers, that sustainability and impactful design can work together to deliver stunning results. The Rêverie 3 collection offers packaging designers a toolkit of visually appealing labels that are all made with materials from well-managed, FSC® certified (FSC C012530) forests, recycled materials and other controlled sources.

With more and more brands now seeing the inclusion of FSC and PCR packaging as a necessity, UPM Raflatac wanted to showcase the potential of today’s sustainable label materials. With this in mind, five of the company’s responsibly sourced label materials were given to five Spanish design agencies, with the brief to create a new collection.

“The label designs in the Rêverie 3 collection were created for high end wine, spirits, sparkling cider, craft beer and tomato juice drinks, with excellent execution of the artworks with different printing techniques managed by Gráficas Varias,” Joss Ramel, Packaging Solutions Manager for Spain and Portugal at UPM Raflatac states.
https://www.upm.com/about-us/for-media/releases/2023/06/upm-raflatac-launches-new-collection-of-responsibly-sourced-label-materials-for-wine-spirits-and-beverage/