Renewable source, high performance: why brands should switch to bio-based plastics
A great deal is required of today's packaging materials. Brands are expected to be on top of things, choosing packaging with many factors – safety, recyclability, functionality, and product appeal – in mind. Furthermore, choosing the right packaging can be an important aspect of a brand's marketing strategy. So, what’s in it for brands and the packaging industry if they decided to switch bio-based plastics like PEF? Sustainability is one of the most cited factors in defence of changing to bioplastics. The good new is, it is not the only one. In this article, we take a look at four major advantages of switching PEF – and look at different aspects for packaging companies and brand owners. 1. A fossil-free alternative - As we all probably know by now, the use of plastic is associated with many problems, like the release of fossil carbon dioxide into the atmosphere at its end-of-life. In addition, one of the largest bulk plastics worldwide, traditional polyethylene terephthalate (PET), contains fossil-based terephthalic acid (PTA). Switching to its bio-based alternative polyethylene furandicarboxylate (PEF), which uses furandicarboxylic acid (FDCA) instead of PTA, could bring about significant reductions in greenhouse gas emissions worldwide.