UPM: 3 trends that will change the packaging industry

In the future packaging will be at least one of these things: made of renewable materials, recyclable, possibly reusable, and optimised to protect the product while avoiding overpacking. These three trends will change packaging for good.

  1. Tailored minimalism – In the future packaging design, less is more. There is a growing demand for solutions that address the problem of overpackaging. This is demonstrated by the actions and opinions of consumers, environmental groups, and legislators.
  2. Return of the reusable packaging – It would be an understatement to call recyclability a packaging trend as it is the main driver in packaging design at the moment. In addition to recyclable and recycled packaging materials, there will be more and more reusable packages in the future.
  3. Going beyond fossils – With companies’ ambitious climate targets and EU regulation, it’s no wonder that replacing fossil-based materials in packaging remains a growing trend. Packaging designers are increasingly looking for alternative packaging materials that minimise environmental harm while maintaining functionality and performance.
    more at: https://www.upm.com/articles/beyond-fossils/25/3-trends-that-will-change-the-packaging-industry/
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