Unit Sales Fell 5.6% Last Week (publishersweekly.com)

Everything is relative. Unit sales of print books fell 5.6% last week compared to the week ended August 8, 2020, when sales rose 10.2% over the prior week driven by several new blockbuster titles. Compared to August 17, 2019, however, sales were up 14.3% at outlets that report to NPD BookScan.

The biggest factor in last week’s sales decline was the trailing off of sales of Midnight Sun by Stephenie Meyer, which sold more than 524,000 print copies following its release on August 4. Last week it sold a very respectable 139,000 copies, making it once again the top-selling title for the week, but the sales drop from its debut led to a 38% sales decline in the young adult segment in the week.
more at source: https://www.publishersweekly.com/pw/by-topic/industry-news/bookselling/article/84136-unit-sales-fell-5-6-last-week.html

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