Ulta Beauty says Q4 ecommerce sales grow as net sales decline

Ulta Beauty Inc. reported modest gains in comparable sales in earnings for its fiscal Q4 and full year ended Feb. 1, 2025, reflecting a year marked by cautious consumer spending.

Including ecommerce, Ulta Beauty comparable sales rose 1.5% in Q4. This was down from 2.5% growth during the same quarter a year before.

Despite the slowdown, Ulta reported growth across both store and digital channels. On the retailer’s March 13 earnings call, chief financial officer Paula Oyibo said ecommerce sales in Q4 grew in the mid-single-digit range. However, the company did not share specific figures.
more at: https://www.digitalcommerce360.com/2025/03/17/ulta-beauty-ecommerce-sales-earnings-q4-2024/

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