Ulta Beauty and Credo Beauty Partner to Elevate Industry Leadership, Guest Choices

Ulta Beauty, the nation’s largest beauty retailer, today announced its partnership with clean beauty pioneer, Credo Beauty. The unique collaboration will offer Ulta Beauty guests an exclusive, clean beauty collection with more choices and unrivaled transparency related to sourcing, fragrance and ingredients.

The clean beauty collection will premiere with eight exciting clean beauty brands, including EleVen by Venus Williams x Credo SPF, Innersense Organic Beauty and One Love Organics, among others, across 100 Ulta Beauty stores and on Ulta.com this fall.

“As a trailblazer in ingredient authenticity and transparency, Credo Beauty is the perfect partner for us as we continue to evolve our clean beauty offerings for guests,” said Monica Arnaudo, chief merchandising officer, Ulta Beauty. “We know ninety percent of Gen-Z shoppers intend to buy clean beauty products in the next year1; this first effort together, a clean collection handpicked by the experts at Credo, offers amazing products and more beautiful, clean possibilities for their needs.”

The collaboration reinforces the companies’ shared leadership in educating, guiding and simplifying clean beauty choices. As the partnership grows, Credo Beauty and Ulta Beauty will leverage their collective expertise to continue pushing this important space forward.

“We partner with brands driven by innovation, clean beauty and transparency on our mission to change the industry together,” said Annie Jackson, co-founder and COO, Credo Beauty. “Bringing this collection to life with Ulta Beauty helps us share the highest standards in clean beauty with an expanded audience of enthusiasts. We are thrilled to share our knowledge and relationships to create platforms together for new, sustainable beauty brands to grow.”
http://ir.ultabeauty.com/news-releases/news-release-details/2020/Ulta-Beauty-and-Credo-Beauty-Partner-to-Elevate-Industry-Leadership-Guest-Choices/default.aspx

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