UK to plant coast-to-coast forest

What are the most common causes of global deforestation? The answers might surprise you. The Food and Agriculture Organization of the United Nations (FAO) defines deforestation as the conversion of forests to another land use or a permanent loss of forest cover. Deforestation is not a major issue in North America. In fact, in the United States, net total forest area has actually increased in the past 60 years, while in Canada, forest cover remains stable. However, this is not the case in other regions of the world, where the rapid loss of tree cover has reached alarming rates. Despite the fact that the pulp and paper industry is not a major contributor to deforestation in many regions, myths continue to persist about the role our industry plays in this growing problem worldwide. That said, consumers who purchase pulp and paper products without considering the source drive demand in regions where less sustainable practices are common. Click Read More below for additional information.

At Koehler, sustainable management, thinking and acting is part of the corporate strategy. This also includes taking care of the immediate surroundings of the individual plants and assuming responsibility. This includes sponsoring streams, building nesting boxes or maintaining orchard meadows. Or even a tree planting campaign, as has now taken place in Greiz. "As one of the largest employers in Greiz, we have a responsibility to the town and the people", says Udo Hollbach, Managing Director of Koehler Greiz GmbH & Co. KG. The idea of the tree planting campaign, which has now been put into practice, was born in discussions with the town council. "With this, we are not only doing something for the environment, but also promoting company health management".

Consumer behavior poses a significant challenge to the circular economy, despite growing interest in sustainability. While many consumers express a desire to support sustainable practices, they often default to convenience over effortful choices. At Sustana, our mission is to develop sustainable solutions with clean materials and a circular mindset. We address the need for convenience by producing and using recycled fiber as an ingredient in everyday products.