Meredith Expands Traditional Home With New Subscription Model
Meredith Corporation announced that it has begun making Traditional Home available for home delivery via the Meredith Magazine Store, beginning with the Fall/Winter 2020 issue. The quarterly continues to be available at newsstands with a $12.99 cover price. "We're thrilled to provide annual and biannual subscriptions to readers of this beloved home brand," said Doug Olson, President, Meredith Magazines. "Offering consumers home delivery is a logical next step based on the overwhelmingly positive response of readers and the success of Cooking Light and Coastal Living's pivot to Meredith's consumer-driven model. It's a profitable and innovative way for us to deliver our desired print brands like Traditional Home to our passionate and loyal readers." An annual subscription costs $20 for four issues. The brand, which includes growing interior design-enthusiast followings on Facebook and Instagram, is directed by Editor In Chief Jill Waage, based in Des Moines, Iowa.