U.S. Consumer Time Spent With Media Fell For First Time In 2023 (mediapost.com)

The good news — or bad news, depending on how you look at it — is that consumer time spent with media continues to expand. The really bad news for the ad industry is that ad-supported media’s share continues to decline, in both the U.S. and worldwide.

Those are among the findings in the 2024 edition of an annual Global Consumer Media Usage Forecast released this morning by PQ Media.

While total weekly time spent with media actually declined 0.4% to 76.69 hours in the U.S., and inched up only 0.3% to 56.15 hours worldwide, PQ forecasts it will rebound again this year and continue expanding for the foreseeable future.
more at: https://www.mediapost.com/publications/article/395686/us-consumer-time-spent-with-media-fell-for-first.html

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