U.S. Ad Market Falls For Fourth Consecutive Month (mediapost.com)

The U.S. advertising marketplace fell 4.6% in September vs. the same month a year ago, marking the fourth consecutive monthly decline, and suggesting the beginning of a new U.S. ad recession.

While the June-September 2022 declines compare with healthy gains for the same months a year ago, the 2021 boom was also the beginning of downward trend (see chart above).

The new monthly data comes as major agency holding company forecast units have been reaffirming double-digit growth expectations for calendar year 2022 and mid-single-digit gains for 2023, at least at this point.
more at: https://www.mediapost.com/publications/article/378942/us-ad-market-falls-for-fourth-consecutive-month.html

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