U.S. Ad Market Expands For 13th Month In April (mediapost.com)

The U.S. ad market expanded for its 13th consecutive month in April, rising 9.1% over the same month in 2023, according to the latest installment of data from Guideline’s U.S. Ad Market Tracker.

April also in the first month in quite some time to post an increase on top of a prior year increase, albeit a modest one: April 2023 was up 0.7% over April 2022.

That said, the data indicates the U.S. ad market is well past its recessionary period and fully into an expansionary mode, with recent months rising at high single-digit increases or approach of surpassing double-digit ones.
more at: https://www.mediapost.com/publications/article/396311/us-ad-market-expands-for-13th-month-in-april.html

Related Posts

Google Begins Testing Browser-Based Ad Targeting In U.S. (mediapost.com)

Google this week began testing its controversial cookie-less tracking and targeting system, which relies on placing Chrome users into audience segments based on their web-browsing history, and then transmitting data about those segments directly to publishers. The company has enrolled “a small percentage” of users in the United States and other countries in tests of its new, so-called "Federated Learning of Cohorts." The only way for people to opt out of the tests is by disabling third-party cookies in the Chrome settings -- though Google plans to offer an opt-out control in April.

Breakthrough Creative Part 8: Data + Creative (jschmid.com)

You’ve planned the photoshoot down to the tiniest detail. You’ve carefully selected the merchandise. You’ve agonized over the creative concepts. Every email, every landing page, every catalog page looks better than ever! But what if I told you that each of these could work even harder. When you combine data insights with creative, the whole becomes greater than the sum of the parts. Here are a few ideas for making smart, data-driven decisions to inform creative: https://www.jschmid.com/blog/breakthrough-creative-get-creative-with-data/

2020 Reader Favorites (jschmid.com)

What a year! 2020 has been rough on a lot of people, and a huge catalyst for change. It’s changed where and how we work, how we talk to our customers, and especially the way customers shop and interact with brands as distance shopping has become critical. We wanted to take a minute to share the posts that our blog readers have visited the most in the past year. While not every article here was written in last year, their popularity proves that they are more timely and relevant than ever – even in the changing consumer landscape. see more at: https://www.jschmid.com/2020-reader-favorites/
Back To Top
×Close search
Search