U.S. Ad Market Expands For 11th Month In March (mediapost.com)

When it comes to building a successful brand, understanding what you believe in and defining your core values are essential. But many brands stop there and forget that the most important part is to LIVE those values every day. Your actions are what speak the loudest, not simply stating what you believe. Just like humans, your brand will be judged by its behavior. see video at: https://www.jschmid.com/blog/mind-your-behavior/

The tech industry group TechNet, U.S. Chamber of Commerce and other organizations are urging lawmakers to revise a proposed federal privacy law by more sweepingly overriding state privacy statutes. The proposed American Privacy Rights Act “falls short of creating a uniform national standard due to its inadequate federal preemption of the ever-growing patchwork of state privacy laws,” the groups say in a letter sent this week to leaders of the House Energy and Commerce Committee. As currently written, the proposed law appears to require businesses to allow consumers to opt out of online behavioral advertising -- meaning ads served based on cross-site and cross-app data. The current iteration also would require data brokers to let consumers opt out of data collection, and request deletion of their data. The measure additionally would allow consumers to sue over violations.

2021 is a perfect storm providing four challenges: *Paper: inventory is limited, prices continue to rise; *Postage: Mismanagement at the USPS continues to drive annual increases; *PPC Inflation: privacy and competition are driving cost upward; *Pandemic: while consumer confidence is still high, fears of inflation loom large. However, even the Four Horsemen of the Apocalypse can’t kill print as the channel is currently booming – driving top-of-funnel opportunities, retargeting efforts, and creating more powerful and cost-effective prospecting audiences. Instead of waiting for customers or prospects to come to your site, print creates push campaigns that are highly profitable and cost-effective. Print marketing is still entirely relevant, even in this digital era, and smart marketers take advantage of this form of communication and the power it has with the human brain. Yes, the way we consume and share news and information has changed dramatically in the last 10 years alone. And, yes, digital marketing has in the recent past taken the limelight from traditional print media. read more at: https://cohereone.com/beware-the-four-horseman-of-the-apocalypse/