RRD Aligns Specialty Services to Drive Scale and Product Differentiation for Cannabis and CBD Brands
R.R. Donnelley & Sons Company introduced an offering for cannabis and CBD companies designed to help them meet evolving product life cycle needs, including product differentiation at retail, regulatory adherence, and supply chain continuity. The cannabis and CBD industries have gone through immense regulatory change over the last few years that has transformed the retail landscape and created growth opportunities for both product lines. In fact, the Leafly Jobs Report found that nationwide cannabis sales increased 33% in 2021. As the cannabis dispensary industry continues to mature, customers demand both product variety that fits their lifestyle and easier access to product health and wellness information. RRD’s offering is designed to help cannabis and CBD businesses keep pace with market demand and create meaningful product engagement with consumers at dispensaries and select CBD retailers.