Myths about the sustainability of the North American paper industry and its products are common media fodder in today’s world of sensationalized, headline-driven journalism. This time it was the turn of Popular Science to weave together a collection of standard anti-paper tropes into your “Modern paper use is wildly unsustainable” article.
Shouldn’t a publication dedicated to reporting on science resist the easy narrative, hold up a submission to the illuminating glow of real authoritative data and pick up the phone to ask industry scientists or a school of forestry if any of what the authors claim makes sense?
After all, paper is not only the most recycled material in North America. It is a material whose industry grows and regrows its own feedstock (wood fiber), derives most of the power to drive its processes from carbon neutral biofuel, and recycles more than 95% of the chemicals it uses to turn trees into pulp. This is not “wildly unsustainable.” This is a description of some of the world’s most sustainable products.
much more at source: https://twosidesna.org/US/two-sides-responds-to-misleading-claims-about-the-sustainability-of-paper-products-in-popular-science/?utm_medium=email&utm_campaign=TSNA%20Two%20Sides%20Responds%20to%20Misleading%20Claims%20about%20the%20Sustainability%20of%20Paper%20Products%20in%20Popular%20Science&utm_content=TSNA%20Two%20Sides%20Responds%20to%20Misleading%20Claims%20about%20the%20Sustainability%20of%20Paper%20Products%20in%20Popular%20Science+CID_0914a023d420fff2fd6f95100d31dcc4&utm_source=Email%20marketing%20software&utm_term=READ%20MORE
Related Posts
Two Sides’ efforts to combat misleading claims related to print and paper has resulted in over 400 companies worldwide, including 118 in North America, removing unsubstantiated ‘green’ claims in their marketing materials. Despite our repeated efforts to contact TIAA and BlackRock, they continue to ignore consumer preferences and fact-based research to make unsupported environmental claims in their literature and mailings. Common consumer misconceptions about print and paper are reinforced by service providers as they increasingly encourage their customers to switch to electronic bills, statements, and correspondence to reduce costs. The incentive to switch is often based on unfounded environmental claims such as ‘Go Green – Go Paperless’ and ‘Choose e-billing and help save a tree.’ Not only are these claims misleading, but the drive to digital is not without environmental impacts and not welcomed by many consumers. Click "read more" below for additional information.
Forest Stewardship Council announced its 2018 FSC Leadership Awards in a celebration to be held in conjunction with the Greenbuild Conference. Recognizing enduring commitments to forest conservation, the Awards highlight the people and companies whose work demonstrates uncommon excellence in the field of responsible forest management. “FSC received an unusually large number of Awards submissions this year, which indicates the high level of enthusiasm, passion, and progress that powers FSC’s growth today,” said Corey Brinkema, president of the Forest Stewardship Council U.S. “This year’s winners demonstrate that we can in fact conserve forests even as we use forest products in our businesses and our daily lives,” he added. Click read more below for additional detail.
Sustainability is a top priority for consumers, so aligning your business with these values is crucial for building long-term loyalty. Transparency, authenticity, and a commitment to sustainable practices are essential for maintaining customer trust and relevance in a competitive marketplace. Companies like REI (SGP certified facility) exemplify how prioritizing sustainability can drive loyalty while responding to shifting market demands. 1. Understanding Consumer Expectations - Today’s consumers are increasingly focused on sustainability. 2. Aligning Business Practices with Customer Demands - To build trust and loyalty, sustainability needs to be embedded in your business practices. 3. Employee Engagement in Sustainability - While sustainability often starts at the top, fostering a culture of sustainability within your organization is essential. 4. Leveraging Sustainable Supply Chains - A sustainable supply chain is a necessity for meeting consumer expectations and building credibility.