Since its inception, the Two Sides North America Anti-greenwashing Campaign has eliminated literally billions of instances of paper-related greenwashing in the United States and Canada – and engagement with large utilities, banks and insurers in January and February has set the pace for millions more in 2023.
So far this year, seven additional companies representing 40 million customers have removed “go green, go paperless,” “go paperless, protect the environment” and similar claims from their marketing communications.
read more at: https://twosidesna.org/US/40-million-more-consumers-now-safeguarded-from-anti-paper-greenwashing/?utm_medium=email&utm_campaign=TSNA%2040%20Million%20More%20Consumers%20Now%20Safeguarded%20from%20Anti-paper%20Greenwashing&utm_content=TSNA%2040%20Million%20More%20Consumers%20Now%20Safeguarded%20from%20Anti-paper%20Greenwashing+CID_d951efbd5faf8351249962120ae9e50c&utm_source=Email%20marketing%20software&utm_term=READ%20MORE
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The CFCC and PEFC logos can now be seen together on a product for the first time in China, with the launch of Asia Symbol’s “Paper One” copy paper in early June.
By displaying both logos together, the company can now immediately demonstrate its commitment to sustainable forest management to both Chinese and international markets.
“The launching of Asia Symbol's certified products carrying the CFCC and PEFC combined logo has set a good example to companies in the paper manufacturing sector of China to pursue sustainable development,” said Mr. Wang Wei, Chairperson of China Forest Certification Council (CFCC) and Executive Deputy Director General of Science and Technology Development Center of State Forestry Administration (SFA). “We look forward to seeing many more China-made paper products going global with a green passport of forest certification.”