To address misleading environmental claims claims, Two Sides North America and FPAC have worked together with several Canadian organizations to change their marketing messages related to print and paper. This partnership addresses misleading claims such as “go green – go paperless” and “save trees” which are regularly used by financial institutions, utility providers and governmental organizations to encourage customers to switch from paper to less costly electronic bills and statements. One of the successes includes convincing the Canadian Revenue Agency to change it’s messaging on tax assessments.
Two Sides NA also works closely with the American Forest & Paper Association in the U.S. to dispel myths and promote the unique sustainable features of paper products.
To date, Two Sides has successfully worked with 125 leading North American organizations (over 440 worldwide) to remove or change inaccurate environmental claims.
https://twosidesna.org/US/two-sides-north-america-and-forest-products-association-of-canada-fpac-team-up-to-change-greenwashing-claims/?utm_medium=email&utm_campaign=TSNA%20joint%20article%20with%20FPAC%20in%20ICFPA%20newsletter&utm_content=TSNA%20joint%20article%20with%20FPAC%20in%20ICFPA%20newsletter+CID_f45dde13be02a6cc6aa6ff89fefa46aa&utm_source=Email%20marketing%20software&utm_term=Read%20more
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Results from a recent U.S. consumer survey suggest that the majority of Americans agree that print and paper can be a sustainable way to communicate when produced and used responsibly. In fact, it seems many people distrust and are not swayed by corporate green claims used to promote online services over paper. See below for my five favorite results from the June 2016 Toluna survey.
1. 88% agree that when forests are responsibly managed it is environmentally acceptable to use trees to produce products such as wood for construction and paper for printing (81% of 18 to 24 year olds).
This is my favorite one! It tells me the large majority of Americans accept the use of trees as a renewable resource to make forest products - as long as it is done responsibly, i.e. by using sustainable forest management and best practices. Great news!
It’s no wonder that “go paperless – save trees” claims may be lost on most consumers, even millennials. Not only are these type of claims misleading (for more on that click here) but I would also argue that they are an ineffective marketing startegy. In fact, they probably make most people skeptical or cynical of the real corporate goal…see stat below! - click on Read More below for the rest of the story
At UPM Raflatac, responsible sourcing is the foundation of responsible business. With a diverse global supplier network such as ours, working together in partnership is essential in our journey toward a more sustainable future. To demonstrate the importance of responsible sourcing and to commit our suppliers to sustainability, we have created the Label Life Awards concept. This year, the Label Life Awards event will take place at the UPM-Kymmene head office in Helsinki, Finland on March 22, 2018. "The Label Life Awards are the most visible way to demonstrate UPM Raflatac's commitment to responsible sourcing and responsible business practises. They are a special recognition for those UPM Raflatac suppliers who operate responsibly and enable us to identify potential areas for cooperation in the field of sustainability", says Maria Seppälä, Vice President, Sourcing, UPM Raflatac. Click Read More below for additional information.
Amcor is proud to be joining a new call for a UN treaty on plastic waste, following a recent report from Boston Consulting Group, World Wildlife Foundation and Ellen MacArthur Foundation. Amcor has embraced a leadership role in the packaging industry, to drive fast and tangible progress towards responsible packaging. Our company’s contribution is most visible through 1) our innovation - such as our recent, world first recyclable retort pet food pouch – 2) collaborating for better policy and 3) informing consumers about how their recycling practices make a huge difference in keeping waste out of the environment. That progress at industry level must continue and gather even more pace. But it must also be matched by a serious, concerted effort by governments to invest in the necessary infrastructure needed to manage waste and increase recycling – of all of types of waste.