Two Sides Global Campaign Reports Rising Greenwashing Cases as Organizations Focus on Sustainability

Economic pressures continue to drive many cases of greenwashing, with numerous organizations that have previously relied on paper for communication shifting their customers from traditional paper-based services to digital platforms to cut costs. This transition is often accompanied by misleading and unsubstantiated environmental marketing claims like “Go Green – Go Paperless” or “Choose e-billing and help save a tree,” – but this is misleading and greenwashing.

Globally, Two Sides has engaged over 2,800 organizations making misleading claims about paper. In North America alone, nearly 200 companies, from large Fortune 500 companies to small local utilities, have removed or changed these statements.

Consumer preferences are being ignored in the push for digital communications. Data from the 2023 Two Sides Trend Tracker report revealed that 81% of U.S. consumers believe they should have the option to choose and do not want to be forced over to digital communications.
more at: https://twosidesna.org/US/two-sides-global-campaign-reports-rising-greenwash-cases-as-organizations-focus-on-sustainability/

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