Two Sides Global Campaign Reports Increasing Greenwashing As Organisations Focus On Sustainability

Two Sides has challenged over 2,650 organisations found to be communicating greenwashing messages to their customers. Over 1,180 organisations have, so far, removed misleading anti-paper statements.

Economic pressures remain the driver for much of Greenwashing, and many organisations that have relied on paper to communicate with their customers are increasingly transitioning their customers from traditional paper-based services to digital platforms in a bid to reduce costs. The switch to digital is often justified by misleading and unsubstantiated environmental marketing messages such as; “Go Green – Go Paperless” or “Choose e-billing and help save a tree,” – but this is just Greenwashing.

Consumer preferences are being ignored in the digital switch. Data from the 2023 Two Sides ‘Trend Tracker‘ report revealed that 55% of European consumers believe environmental arguments from companies to switch to digital communications are misleading and are about reducing costs. Furthermore, the research was clear that 76% want the choice and do not want to be forced to digital communications.
more at: https://twosides.info/UK/two-sides-press-release-global-anti-greenwash-campaign-update/