Two Sides, Domtar Advocate Against Greenwashing
As people across the globe become more aware of environmental issues, the desire for green products and services is growing. But with all the environmentally friendly claims made around products these days, how can consumers know which claims are accurate and which fall into the category of greenwashing?
According to the Ecolabel Index, there are currently 456 ecolabels in the marketplace, each claiming some sort of sustainability-related benefit associated with a product or service. Consumers are enticed by claims that products are eco-friendly, organic, natural and green, and the number of products purporting these claims is increasing.
With eco credentials proliferating and corporations looking to capitalize on sustainability, the practice of greenwashing — making exaggerated, unsubstantiated or outright false claims to convince consumers a product is environmentally friendly — is becoming more common.
more at: https://newsroom.domtar.com/two-sides-anti-greenwashing-campaign/