Troi Mailing Joins Two Sides North America

Quad/Graphics, Inc. announced it is enhancing its integrated marketing solutions offering through a newly expanded relationship with Package InSight, an organization that studies brand packaging performance, consumer attention and shelf impact. Through this partnership, brands and marketers who work with Quad will have access to a unique, data-driven view of how consumers engage with products during the shopping experience to aid in decision-making. Package InSight, a trusted source of consumer research, uses the latest in biometric technology, such as mobile eye-tracking, facial coding and brain activation, to study package performance, consumer attention and shelf impact. The organization uses a strict methodology to provide marketers with the proprietary data they need to optimize ROI on brand creative. This complements Quad’s existing measurement and analytics capabilities, giving brands and marketers an end-to-end view of the customer journey.

During the early days of the COVID-19 crisis, many printing companies scrambled successfully to be designated as essential businesses. For the future of many of these businesses, this was a life or death move — a valiant effort to protect both the business and the jobs therein. As the crisis has developed over the past few months, numerous companies have proven how truly essential they are to the communities they serve, providing capabilities, expertise, and a lifeline for other businesses. Here are a few ways PSPs are supporting their local communities — both during this crisis and well beyond. 1. Finding the Way - Addressing the need for social distancing, and to apply order to what, before the crisis, was a free-form shopping experience, many PSPs with wide-format printing capabilities are producing floor graphics urging social distancing, specifying “one way” in retail aisles, and signifying spacing in check-out or register queues. 2. Creating Functional Barriers - One of the ways the world of retail shopping has changed due to the COVID-19 crisis is the creation of barriers between customer and cashier.

R.R. Donnelley & Sons Company announced that it has entered into a definitive agreement to acquire digital and print marketing businesses from Vericast Corp (“Vericast”). The Vericast Digital Marketing & Technology business includes a sophisticated set of digital marketing solutions that includes: display advertising, contextual targeting, connected TV, dynamic mobile, digital out of home, social media marketing, email marketing, local search, and zero-party data capture. The transaction also includes Vericast’s print marketing business, including shared mail and free-standing inserts, as well as digital and print coupon clearing business.