RRD Launches Editorial Solutions Service for Access to Best-in-Class Copywriters and Content Strategists
R.R. Donnelley & Sons Company announced the launch of Helium by RRD, an editorial solutions service providing access to specialized copywriting, content strategy, and project management professionals. This service provides brands with a centralized access point to hundreds of subject matter experts in content generation. According to research from Semrush, nearly half (49%) of companies outsource content writing in an effort to meet an increasing demand for B2B and B2C content generation and editorial output. Designed to support organizations with the depth and capabilities they need, Helium manages a North American-based talent pool of specialized writers to offer the following copy-driven services: *Branding – brand guidelines, content strategy, brand messaging and consistency *Marketing –SEO content, digital and social copy, brochures, and blog posts *Advertising – ad copy, scripts, banner ads, direct mail, and social media posts *Thought leadership – blog posts, white papers, and other educational materials...