Touch the brilliant colours, face the value of print – UPM’s renewed CMR offering

People are reading more again! During the pandemic, reader’s turned more to magazines, books, and newspapers, and many print subscriptions were sold. Print products continue to enjoy a high level of trust. In addition, catalogues and advertising journals are very popular with consumers – printed on high-quality paper grades from UPM.

As the leading graphic paper producer UPM Communication Papers offers an extensive product range for all main printing methods, be it heatset web offset, coldest web offset, sheet fed offset, rotogravure or digital. In order to meet our customers’ needs and to ensure the high service capability and ultimate supply security we have further improved our CMR offering.

“Magazines, catalogues and advertisements printed on UPM’s high-quality papers ensure excellent reader experience, which is our top priority. Our coated papers with non-glossy finish are appreciated for great printing results, vivid imagery and sustainability. In addition, these papers are high in bulk, which brings our customers cost advantages” says Atte Lindström, Director, Technical Customer Service & Product Management, UPM Communication Papers.

The new offering on the non-glossy side will consist of three product ranges with a silky surface and excellent brightness levels: UPM Star silk H, UPM Ultra silk H new and UPM Cote silk H. Furthermore, the new offering includes two true matt and high bulk product ranges: UPM Star matt 1.2 H and UPM Ultra matt 1.2 H.

“It’s a big advantage for our customers that we can supply our paper grades from multiple mills. The improved CMR offering underlines UPM’s commitment to our customers and the entire graphic paper industry – now and in the future”, Atte Lindström concludes.
https://www.upm.com/about-us/for-media/releases/2021/11/touch-the-brilliant-colours-face-the-value-of-print–upms-renewed-cmr-offering/