Torstar Corporation announced today it has joined with Golf Town Limited to create a new partnership to acquire SCOREGolf Magazine, including all SCOREGolf content and related assets.
SCOREGolf, which started in 1980, is a Canadian media brand that includes SCOREGolf Magazine, the largest circulated golf publication in Canada, as well as SCOREGolf.com, television and video content production, and the ranking of Canada’s Top 59 public golf courses and Top 100 golf courses.
SCOREGolf Publisher Kim Locke will continue to work with the talented team that creates the magazine and website.
Golf is currently experiencing record participation rates, with an estimated 6 million Canadians playing the sport and 300,000 people working in golf-related businesses. Torstar’s new partnership with Golf Town is aimed at supporting and increasing player participation across Canada.
“We are pleased to partner with Golf Town to acquire SCOREGolf,” said Michael Beckerman, Torstar’s Chief Client Officer. “Golf Town is one of the most progressive golf retailers in North America and its stores and website are a vital hub for golfers in Canada. We look forward to working with Golf Town and SCOREGolf to develop engaging and relevant content for the Canadian consumer.”
“The golfer demographic is highly sought after by the advertising community and we can now develop integrated opportunities for advertisers to reach that audience,” Beckerman added. “We will also be elevating our editorial commitment to golf across our properties, including daily and community newspapers, and digital assets, as well as exploring ways to include golf related forums at VerticalScope and Chinese language Sing Tao.”
“Our customers are looking for engaging content that helps them enjoy the game, whether they are scratch golfers or beginners just learning the sport,” said Chad McKinnon, President of Golf Town. “A partnership with a media platform powerhouse like Torstar and the quality content that SCOREGolf produces will enable us to reach even more golfers, in their preferred channel with relevant content. And for our existing customers we know that providing more content for the game they love will be highly valued.”
https://www.torstar.com/component/content/article/9-latest-news/242-torstar-teams-with-golf-town-to-purchase-scoregolf-brand?Itemid=101