Time Spent With Media Reaches ‘Saturation,’ Declines First Time Since Great Recession
The good news is that consumer time spent with media continues to rise. The bad news is that the share of time it spends with ad-supported media continues to decline, according to just-released findings from the 2025 edition of PQ Media’s annual Global Consumer Media Usage Forecast.
That’s the trend in both the U.S. and the worldwide media marketplace.
Globally, PQ estimates consumer time spent with all forms of media — both digital and non-digital — rose 2.4% to 57.2 hours weekly in 2024. That’s an increase of 11.1% from the 51.5 hours weekly consumers spent with media in 2019, according to PQ, and follows a sharp recent deceleration in 2023 coming out of the COVID-19 pandemic.
more at: https://www.mediapost.com/publications/article/405114/time-spent-with-media-reaches-saturation-declin.html