Smurfit Kappa’s eFlower portfolio helps eCommerce sales bloom
Smurfit Kappa’s eFlower portfolio is helping customers to capitalise on the growth in demand for eCommerce flower orders which emerged during the pandemic. The customisable portfolio includes nine sustainable packaging solutions ideal for shipping bouquets and potted plants. One of the eFlower portfolio’s stand-out products is the WOW Bloom Box which creates a positive unboxing experience, alongside increased brand perception, making it the perfect eCommerce solution for online flower gifts. The Letterboxable is, as the name suggests, a flower box that is slender enough to go through the letterbox. This, like the entire range of solutions, supports fast product delivery through increased packing efficiency whether the process is handled internally or outsourced to a third party.