Huhtamaki launches Futuro, the first 100% plastic free egg carton for cooked colored eggs in Europe
Huhtamaki, a key global provider of sustainable packaging solutions, is launching Futuro, the first 100% plastic free egg carton for cooked colored eggs, across markets in Europe. This innovation is especially relevant to the German market, where hard-boiled eggs or “Bunte Eier” remain a popular snack and an addition to lunch or dinner, with more than 80 million packs sold yearly. Hard-boiled eggs are currently regularly packed and sold in plastic packaging for sale in supermarkets. “This is a step forward in helping our customers meet their sustainability targets and drive a circular economy. By simply switching to our fiber based Futuro cartons, Germany could eliminate almost 2,400 metric tons of plastic from packaging for eggs yearly”, says Hilbrand van Dijk, Sales & Marketing Manager at Huhtamaki.